Tuesday, February 15, 2011

Strategy Journal Entry #3: Print Me a Stradivarius

"Print Me a Stradivarious: How a new manufacturning technology will change the world" - February 10, 2011

This article talks about a new type of "additive technology" that could change the way that products are manufactured.  This new type of technology essentialy would use technology to build a product layer upon layer, much as a printer is able to create an image by adding layers of ink for a picture.  This article  introduces issues that can affect companies "systems of activities."  As manufacturing companies try to implement their various strategies, this new type of additive technologies might affect the way these activities are carried out.

For example, a company may have a competitve advantage based off of various ways they have been able to manufacture their products.  But with a new technology coming out, these established competitive advantages may be threatened by competitors.  Although this new type of technology is in its initial phase, companies should closely monitor the progress of this new advancement and see when it would be timely to incorporate the additive technology.

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